We’re taking yet another step forward in offering more sustainable products for golfers everywhere. Today, we’re introducing both apparel and footwear that features our recycled technical material: PRIMEBLUE. This special capsule is just part of our commitment to continue to innovate in the area of sustainability until we reach our goal to use only recycled polyester in all of our products by 2024. The products featured include polos, layering pieces and shorts, along with our new CODECHAOS21 footwear.
PRIMEBLUE is our high-performance recycled material that’s made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting our oceans. We took that plastic waste and turned it into a performance solution. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans, so this is one small way we can keep some waste out of our oceans and use it for purpose.
For apparel products to be considered PRIMEBLUE, they must meet a minimum standard of 40 percent recycled content overall. The products highlighted as part of this range have a minimum of 95 percent, with a majority being made with 100 percent recycled polyester.
“Our goals are ambitious to eliminate all virgin polyester from our line, but this offering shows just how close we are to getting there,” said Shaun Madigan, director of global apparel, adidas Golf. “We pushed ourselves in new ways with design and materials development to bring this apparel to life. We know golfers around the world will appreciate the performance features, but they will also feel good about buying a product that in a small way saves our oceans from plastic waste.”
The apparel featured as part of this line includes:
Two-Tone Pique Polo (men’s) – made with 100 percent recycled polyester
Features a hybrid set-in raglan sleeve with a medium-weight breathable fabric
Short-Sleeve Polo (women’s) – made with 100 percent recycled polyester
Soft, lightweight feel, all in a modern silhouette
HEAT.RDY Polo (men’s) – made with 100 percent recycled polyester
Breathable feel, specifically designed to keep golfers cool in hot weather
Quarter-zip Jacket (men’s) – made with 95 percent recycled polyester
Light, wind-resistant fabric with a subtle v-neck opening and water-resistant sleeves
Quarter-zip Jacket (women’s) – made with 97 percent recycled polyester
Lightweight with a Raglan sleeve construction to enhance movement through the swing
Shorts (men’s and women’s) – men’s made with 95 percent; women’s made with 100 percent recycled polyester
Men’s features a ventilated heavy mesh fabric with front and back pockets
Women’s features a four-inch inseam with two front-zip pockets to go along with one back open pocket
Sleeveless racerback (women’s) – made with 100 percent recycled polyester
Stylish look with racerback construction featuring a quarter-zip mock collar
A snapback hat made with 100 percent recycled polyester featuring our unique PRIMEBLUE logo will also be offered as part of the line. Select polos from this line will also be worn by Dustin Johnson and Xander Schauffele at the U.S. Open next week.
Another area we’re pushing boundaries when it comes to more sustainable products is with our footwear, and we’re excited to introduce our new CODECHAOS21.
Designed to disrupt and redefine what golf footwear can look and feel like, we’ve enhanced the upper to feature a sporty design aesthetic while being made with our PRIMEBLUE recycled yarns that contain more than 50 percent Parley Ocean Plastic. This textile upper goes beyond just recycled content. It’s also waterproof (one-year warranty) to provide solid protection if golfers ever find themselves facing the elements. As part of the upper made with recycled materials, we included overlapping microfiber panels on both the lateral and medial side of the shoe to give golfers more stability and protection when they play. It will be offered in multiple colorways, including a special scarlet and white colorway beginning today.
“I’ve been wearing CODECHAOS since last year and couldn’t be more impressed with the traction and comfort level I get while out on the course,” said Tyrrell Hatton. “It’s remarkable how the team at adidas was also able to use recycled materials with this new model. I’ve already won twice in CODECHAOS and can’t wait to put this new style in play.”
“CODECHAOS is the most comfortable shoe I’ve worn out on tour,” said Daniel Berger. “Both of my wins over the last year were in this shoe, so it’s definitely one that I trust. The stability that I get throughout my swing is amazing and I know that golfers everywhere will appreciate these as much as I do.”
Golfers will still be grateful for the spikeless outsole featuring our TWISTGRIP technology where we used heat-map studies to determine the most optimal location for the lugs, providing all players with the best grip possible. Many other features that golfers are used to seeing from our original CODECHAOS line will be found with CODECHAOS21: full-length boost cushioning for added comfort and our torsion X stability bar for added stability throughout the swing. It’s yet another lightweight option within our footwear offering that all golfers will appreciate.
“We completely disrupted the market when we first introduced CODECHAOS last year,” said Masun Denison, global footwear director, adidas Golf. “Building upon the success of that first model, CODECHAOS21 continues to redefine the definition of what a golf shoe can be by bringing the personality and performance that golfers will expect, just now in a more sustainable package. It’s a true example of where performance meets purpose.”
Models of CODECHAOS21 with the BOA® Fit System will also be offered for both men and women*. The BOA application for CODECHAOS21 features an advanced sequence lacing for designated pressure distribution, an overlapping panel for a secure and stable fit and the L6 dial platform featuring a softer TX4 lace. The BOA Fit System also includes FormTX guides for micro-adjustability and customized fit.
Both the PRIMEBLUE apparel and CODECHAOS21 footwear are available beginning today at adidas.com, the adidas app and at select retailers worldwide.
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