The booking experience in the €2.5+ billion golf travel industry has been far behind the curve compared to other travel and tourism sectors, until now. As most know, online bookings, both desktop and mobile, are the standard today in the hotel, airline, rental car and other industries. More than 70% of all leisure hotel reservations today are made online through either the hotel’s own website or through online travel agencies (OTA’s) such as Expedia; and of these online reservations, OTA’s process more than half. Surprisingly in golf, more than 95% of tee time bookings made through golf travel providers are…
Author: Jo Maes
Jo Maes
"Jo Maes has almost two decades in the golf tee time, travel and media space, and now leads ZEST.GOLF's integrations with partner golf courses, tee sheet providers and sales channels as its Chief Commercial Officer. An avid golfer and established journalist, Jo is a familiar face connecting industry participants through ZEST.GOLF's Channel Manager to quickly grow their direct online business."