Performance54 (P54), the world’s leading golf events and marketing agency, has landed experienced sports marketeer George Gilmore to head the team’s global marketing division.
Gilmore’s appointment as Marketing Director coincides with the business’ eighth anniversary and a new chapter for one of the fastest growing sports agencies on the planet as P54 continues to expand and enhance the services it offers.
Operating across a varied portfolio of golf brands, destinations and events, those services cover strategic consultancy, brand development, advertising, PR and communications, social media, content and creative design.
Heading a 40-strong team, Gilmore will spearhead the agency’s insights-led approach to campaign development, and quality assurance through ensuring best practices and critical learnings are shared across the division.
With nearly 15 years of experience in the sports industry, including leadership positions at global sports marketing agencies Synergy and rEvolution, Gilmore’s knowledge of strategic marketing, digital publishing and talent management bolsters the wide-ranging expertise in the department. Having previously led project delivery for global brands such as Amazon Web Services, ROCKWOOL and the International Tennis Federation, Gilmore is also well placed to build upon the expanding list of clients serviced by the agency.
“There has never been a more exciting time for the global golf industry and P54 is absolutely leading the way when it comes to innovation, creativity and expertise,” said Gilmore. “Joining the company as it continues on its journey of staggering growth is hugely exciting and although it has already achieved so much in a short space of time, there is still so much more to come!”
Scott Peddie, Executive Director of Performance54, added: “The business consists of a vastly knowledgeable and talented group of individuals and we are excited to build upon this expertise with the addition of George Gilmore as our new Marketing Director.
“George’s leadership experience, particularly within agencies operating in sports marketing, made him a standout candidate for this role, which is one of critical importance as Performance54 continues to grow and evolve our service provision.
“We look forward to enhancing our marketing services under George’s leadership and further demonstrating to new and existing clients our ability to provide creative solutions that help to unlock better sales and marketing performance.”
Previous senior positions have seen Gilmore build a track record for helping agencies achieve ambitious growth targets whilst also transitioning to integrated models, experience which he is keen to build on with a marketing team already at the forefront of the industry.
Gilmore added: “Most of all I’m looking forward to working with the team. They’ve already shown themselves to be some of the brightest minds in the industry but there is also so much potential and being able to work with and guide one of the most talented sports marketing teams out there is a thrill and an honour.
“I’m also naturally hugely excited to work with our stellar portfolio of clients, which makes up some of the most cutting-edge and well-respected names in golf. And I’m excited at being able to play a part in our next phase of growth.”
For more information about Performance54, visit www.performance54.com.
