An already successful 2024 for Tagmarshal has improved further with the completion of a multi-million-dollar Series A capital raise. It comes after a year of record growth for golf’s market leader in on-course optimization technology, highlighted by 57% growth in revenue, adding a large number of new customers, and improving both pace-of-play and staff utilization for its clients.
“The past 12 months have seen a surge in interest in Tagmarshal’s optimization technology as golf continues to grow,” said Bodo Sieber, CEO and Co-Founder of Tagmarshal. “Many operators have looked to technology as a solution to create additional capacity and manage the quality of play (flow), prioritizing the player experience. This investment signals investor confidence in Tagmarshal and we look forward to using this equity to continue to innovate and grow, adding value to our partners.”
2024 has been an incredible year for both Tagmarshal and its growing list of course partners:
- The Customer Success team was bolstered in key regions with the addition of several PGA professionals, who bring valuable first-hand experience of the challenges and opportunities facing Tagmarshal’s partners.
- Two of golf’s major championships for men were contested at Tagmarshal partners: the PGA Championship at Valhalla Golf Club in Louisville, Ky., and the U.S. Open Championship at Pinehurst Resort, N.C. Both are long-term partners who used Tagmarshal data to help in the preparation of their courses for the world’s best golfers and compiled valuable insights that will make for better experiences for their members and guests.
- Quoted in a recent Forbes magazine article, Pinehurst Director of Golf Matt Barksdale said Tagmarshal helps the facility “understand what we’re putting in place, providing quantitative analysis of what is working and why it’s working.”
- New partnerships with leading Top 100 facilities, including The Old Course at St. Andrews, Streamsong, Crystal Springs, Trump Doonbeg, and Muirfield.
- Tagmarshal continues to expand its services to support tournament golf, working closely with the DP World Tour in Europe, along with its USGA and R&A relationships. The same tournament software is available to any organization that stages events.
Innovation is at the core of Tagmarshal’s vision to change how courses are managed through the use of data, AI, and machine-learning-driven optimization tools. The company’s powerful algorithms, informed by over one billion course data points, allow for proactive pace management by identifying potential issues before they impact golfers, facilities, and staffers. Many partners also use this information to manage tee-time capacity, food and beverage operations, and other areas key to revenue growth.
For example, Willow Springs Golf Course in Maryland reduced average round times by 45 minutes, allowing them to add tee-sheet capacity. In their first season using Tagmarshal’s systems, Willow Springs saw bottom-line gains of more than $500,000.
Willow Springs General Manager Ben Wilson called the technology “phenomenal,” adding that he “would never attempt to manage a course again without having Tagmarshal because it makes things so much easier and so much more effective.”
Drawing on data from more than 75 million rounds, as well as insights from forward-thinking industry professionals who run highly successful operations, Tagmarshal delivers today what course operators will be asking for three years down the line.
Tagmarshal partners with more than 600 courses, including 40 of the Top 100 U.S. courses. Renowned properties like Hazeltine, Erin Hills, Baltusrol, Bandon Dunes, Cog Hill, and Whistling Straits—as well as many $40 to $60 green-fee courses—are achieving excellent results using the system.
For more information about Tagmarshal, access the website at www.tagmarshal.com.
